Thin category pages
Important collections rank weakly because they look like product grids with no helpful context or internal support.
For e-commerce and Shopify brands
Your growth partner for e-commerce brands
Outsource your marketing to one senior team that runs store, traffic, and retention as a single system, and takes responsibility for the strategy, execution, and measurement within the scope we control.
Growth system for E-commerce One senior team
01
Discover
Search, paid media and brand demand
02
Compare
Products, positioning and buying confidence
03
Buy
Storefront, CRO and checkout
04
Return
Email, retention and customer value
Commercial outcome More profitable, repeatable revenue
Common leaks
Scaling an online store is a full-time job you don't have time for
Your store, ads, SEO, and email pull in different directions, and no single plan connects them. We run them as one commercial system, so revenue compounds instead of leaking between channels.
Paid and organic working separately
Ads reveal demand, objections, and converting terms, but those insights never make it back into SEO and store content.
Technical debt hidden in the theme
Speed, duplicate URLs, app bloat, missing metadata, and crawl traps quietly limit every channel.
The case, not the claim
A premium store built to earn the price the jewellery deserved
We shaped the positioning, built the Shopify experience and carried local buying confidence through Klarna, Swish and a technical SEO foundation.
- Custom Shopify theme — Brand through checkout
- Klarna + Swish Local payments — Swedish buying confidence
One connected growth system
From first discovery to the next valuable action
The capabilities that move the needle for online stores — built and run under one roof.
How we work01
Attract
Profit-focused Meta and Google Ads — structure, creative direction, and tracking built to scale ROAS, not just spend.02
Convert
High-converting storefronts, replatforming, and conversion optimisation that turn existing traffic into more revenue.03
Retain
Klaviyo flows and campaigns that strengthen repeat purchase and customer lifetime value.More qualified demand, with one senior team responsible for the work.
What we do for e-commerce brands
The capabilities your growth system actually needs
The capabilities that move the needle for online stores — built and run under one roof.
One roadmapEach capability works from the same priority list.
01 02 03 04 05
Shopify and CRO
High-converting storefronts, replatforming, and conversion optimisation that turn existing traffic into more revenue.
Paid media
Profit-focused Meta and Google Ads — structure, creative direction, and tracking built to scale ROAS, not just spend.
SEO
Technical, content, and category-page SEO that compounds, so you stop renting all your traffic from ads.
Email and retention
Klaviyo flows and campaigns that strengthen repeat purchase and customer lifetime value.
Automation
Operations and reporting automated so your team spends time on growth, not busywork.
How buyers search
E-commerce SEO has to cover the whole buying decision
A store needs to appear when shoppers compare categories, validate products, look for trust signals, and return after paid traffic introduces the brand.
Category demand
Collection pages need structure, copy, internal links, and filters that help search engines understand what the store should be known for.
Product validation
Product pages have to answer fit, quality, delivery, reviews, and price objections before the shopper leaves to compare alternatives.
Brand and retention searches
Paid traffic often creates the first touch. Search and email then have to help the shopper return, trust the brand, and buy.
Why S&P Partners
One senior team responsible for the whole commercial system
Your website, acquisition, search, follow-up and reporting share one commercial plan and one senior team responsible for moving it forward.
The S&P partnership
Every lever works toward the same outcome
- Optimises the whole customer journey
- Reports on commercial outcomes
- Proactively identifies the next constraint
- Builds around how e-commerce buyers decide
One roadmapOne priority listOne senior lead
Questions, answered straight
Outsourcing e-commerce marketing
Why outsource e-commerce marketing instead of hiring in-house?
A complete in-house team needs development, paid media, SEO, email, and commercial leadership. We give you those capabilities around one plan, with one partner responsible for how the system performs.
Which platforms and tools do you work with?
Shopify and WordPress/WooCommerce, Klaviyo, Google Ads, Meta, Google Analytics, and Search Console. We work with the stack that fits the commercial problem.
How do you charge?
The model depends on the work: a scoped build or setup phase, then an ongoing partnership where that makes sense. We agree the commercial structure before work starts.
How quickly can we start seeing progress?
Tracking fixes, campaign structure, and targeted CRO improvements can move quickly. SEO, retention, and larger platform work compound over a longer horizon.
Your next growth move
Let’s grow your store
Tell us where you're stuck and where you want to go. We'll come back with a clear, honest read on the strongest opportunities — no pitch, no pressure.