Zenchi / Australia

Google Search grew Zenchi sales

Google Search brought buyers in. A clearer Shopify journey helped turn that demand into sales.

Website · SEO · Ads

Google Ads

Results

Sales rose through Search

Google Search was the main sales driver. The account result, Shopify net sales and traffic each have their own source view below.

4.6× Blended Google Ads ROAS Google Ads account overview Account record: 22 Oct 2025 to 1 May 2026 View source

Google Ads account overview showing 17.9K conversion value on 3.92K spend, giving about 4.6 times blended ROAS. The date selector is outside this source crop; the reporting period comes from the account record.

+70% Net sales Shopify 8 Dec 2025 to 8 Mar 2026 vs the prior three months View source

+77% Sessions Shopify, year-on-year comparison 8 Dec 2025 to 8 Mar 2026 vs 9 Dec 2024 to 9 Mar 2025 View source

Shopify sessions comparison showing 2,766 sessions and 77 percent growth.

Net sales and sessions are measured in Shopify. Blended ROAS is reported across the Google Ads account scope. Each result shows its own measurement window and source view.

The challenge

Demand leaked after the click

Zenchi had meaningful product awareness, but the storefront, acquisition and measurement were being managed in separate parts. The buying journey needed clearer direction and trust.

What we changed

Google Ads, SEO and the store, planned together

We rebuilt the storefront around the decision to buy. Search gave the brand a clearer owned foundation. Google Ads focused paid demand around intent.

CRO and shared measurement guide the next move.

Delivered work

A clearer buying decision

The rebuilt product page clarified the path to purchase, while Google Search became the strongest driver of sales.

The rebuilt Zenchi product page. On a wide screen: a gallery with benefit callouts over the product image, then the product title, a one-line benefit summary, a 4.8 star rating, a save badge, the price, a sold-out line, and a row of trust marks for shipping, guarantee and Australian ownership. On a phone: the same page stacked, ending in the price, the sale badge and the add-to-cart buttons. — The rebuilt product page: clearer hierarchy, trust and decision support.

Google Ads campaign overview filtered to Zenchi-Search-1 from 16 Feb to 16 Mar 2026, showing 612.69 percent actual ROAS and 708 dollars in cost. — Zenchi-Search-1 campaign, 16 Feb to 16 Mar 2026. The campaign screen shows 612.69% actual ROAS. This is a separate window from the blended account result above.

Client voice

“S&P helped us work out what was actually going to move the business forward. We tested different approaches, learned from the results and doubled down on what worked.”

Dave · Founder, Zenchi

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