Zenchi · Wellness / Ecommerce
A full rebuild for an Australian wellness brand — new website, restructured Google Ads, an SEO programme, and ongoing conversion work — built as one connected growth system.
For established Australian wellness brands.
Net sales
+70% After the storefront rebuildShopify comparison
Dec 2025–Mar 2026
Net sales
After the rebuildBlended Google Ads ROAS
Agreed account scopeSessions
After the rebuildConnected disciplines
Shopify, Ads, SEO and CROThe storefront rebuild
Mobile product page
The rebuilt product page carries the brand and removes friction, so more of the demand that reaches the store converts — built mobile-first around the buying decision.
View the live siteThe situation
Zenchi had meaningful product awareness and customer affinity. The growth journey was being managed in isolated parts.
That fragmentation created four constraints.
View the diagnosisThe product journey needed clearer hierarchy, trust and decision support.
Budget needed to follow intent through a cleaner campaign structure.
Search could carry qualified demand the brand would own.
Website, ads, SEO and CRO needed one shared view.
Our approach
We aligned demand, the buying experience and ongoing optimisation around one growth system.
See the executionRestructure paid search around commercial intent.
Learn moreRebuild the storefront around understanding and trust.
Learn moreCreate an SEO base that compounds beyond paid clicks.
Learn moreUse CRO and shared measurement to direct the next move.
Learn moreExecution highlight
Phase 01 · Diagnose
The buying journey, campaign structure and search footprint were mapped into one shared view.
The results
Zenchi grew net sales while giving the customer journey a clearer role.
View methodology
Across the agreed account scope
The rebuilt experience converted more of the demand reaching the store while the acquisition system created stronger traffic inputs.
Sources: Shopify and agreed Google Ads reporting.
Status: Figures from the client's Shopify and Google Ads accounts for the engagement.
Is this right for you?
You already generate meaningful ecommerce revenue.
Paid media works, but profitability is inconsistent.
Your growth workstreams operate separately.
You need a clearer growth system.
Not the right fit: pre-launch brands validating their first product.
Your next growth opportunity
We’ll review how acquisition, conversion and retention work together across your brand and identify the highest-leverage opportunities.
Book a free call 30-minute strategy call.
