Why S&P exists
A growth partner for established businesses with proven demand
Most growth support is fragmented. Strategy lives in one place, execution in another, and nobody owns the full commercial system. We built S&P to close that gap for owners of established businesses with proven demand.
Working across Europe, Asia-Pacific, and beyond.
How we think
We do not treat marketing, websites, SEO, and lifecycle as separate services. We run them as one coordinated growth system.
Two operators. One system.
Two operators. One system
Simon focuses on infrastructure, technical execution, and websites that hold up under pressure. Phillip focuses on positioning, conversion, and the commercial decisions tied to revenue. Together, strategy and execution stay close to the same set of priorities.
Systems, Infrastructure & Technical Execution
Simon Lindholm
Simon builds the technical foundations that make growth sustainable: high-performance websites, clean systems, and execution that holds up under pressure.
With a background in e-commerce, corporate law, and self-taught software engineering, he brings a practical view of how technical decisions affect commercial performance.
Simon builds things that don't break.
Growth Strategy, Conversion & Commercial Direction
Phillip Kurz
Phillip focuses on the commercial side of growth: positioning, sales psychology, conversion, and the decisions that turn traffic into revenue.
He brings founder experience and business-building perspective to offers, funnels, and acquisition strategy.
Phillip builds things that sell.
Principles
The principles behind how we work
Revenue over vanity
We care about margin, conversion, and commercial lift — not follower counts.
Systems over campaigns
Sustainable growth comes from connected systems, not isolated bursts.
Honesty over comfort
If something is not working, we say so directly.
Depth over generalism
We stay focused on the markets and systems we understand deeply.
Who this is for
Best fit
- Brands already generating revenue
- Teams needing better commercial clarity
- Businesses that want joined-up execution
Not for
- Early-stage experimentation
- Teams looking for quick hacks
- Businesses wanting five disconnected freelancers
If this model feels right, the next step is the Growth Audit
We review your website, acquisition, SEO, and workflows as one system, then send a written diagnosis with prioritised next steps. If there is a strong fit, we follow up with a call.