A founder-led growth partner with commercial perspective.
S&P is built by specialists who have worked hands-on with growth, websites, paid media, and AI-enabled systems in real businesses. That is the perspective we bring into every client relationship.
Why S&P exists
A founder-led company designed to be more useful than a traditional agency.
Focused on Sweden and Germany — the markets we know best.
S&P was built around a simple frustration: most growth support feels fragmented. One partner manages ads, another touches the site, someone else talks about SEO, and nobody is really responsible for the full commercial system.
We wanted to build something different. A founder-led growth partner that combines commercial thinking, technical execution, and modern workflows so businesses can make better decisions and move faster.
That is why S&P is positioned as a founder-led growth partner. Marketing specialists and digital solutions experts explain how the work gets done. The goal is not to look bigger than we are. The goal is to be more useful.
Founder-led perspective
S&P is founder-led and backed by senior marketing and digital execution expertise focused on revenue, margin, and implementation rather than channel vanity metrics.
Platform depth
The work is shaped by hands-on experience with Shopify, Meta, websites, and the systems around conversion.
Practical AI
AI is used where it creates leverage in research, reporting, workflows, qualification, and team speed.
The Team
The people doing the work.
Simon and Phillip represent two sides of the same operator model: one focused on building things that hold up operationally, the other focused on building things that convert and grow.
Website Design & Development
Simon Lindholm
Swedish. Background in corporate law and e-commerce. Self-taught software engineer and web designer.
Simon is the technical and infrastructure half of S&P — focused on systems, high-performance websites, and the digital foundations that let businesses grow without breaking.
Based in Stockholm.
Simon builds things that don't break.
Growth Strategy & Conversion
Phillip Kurz
German-Thai. Born and raised in Nürnberg. Serial entrepreneur who has built businesses in Germany and Thailand since the age of 16.
Phillip brings sales psychology, conversion design, and business growth strategy to every engagement — the commercial half of the S&P partnership.
Operating across SE and DE.
Phillip builds things that sell.
The Process
How we work
Our process is intentionally simple: diagnose the real bottlenecks, set the priorities, then execute with the founders close to the work.
Week 1
Growth Audit
Brief and analysis — we identify where growth is leaking and where the opportunities are.
Week 2
Strategy delivery
Priorities and 90-day plan — a clear roadmap with measurable milestones.
Week 3+
Execution
Weekly updates, monthly performance calls — we drive the work forward together.
AI, used properly
AI is part of the operating advantage
We do not position AI as magic. We use it where it removes drag, speeds up decisions, and gives teams more leverage across the revenue engine.
How We Work
Principles we do not compromise on.
Revenue over vanity
We measure success in revenue, not followers, impressions, or rankings. Every project starts and ends with the question: did it grow the business?
Honesty over comfort
We tell clients what they need to hear, not what they want to hear. If a channel is underperforming, we say so — and then we fix it.
Systems over sprints
Sustainable growth comes from repeatable systems, not one-off campaigns. We build programmes designed to deliver results month after month.
Deep market knowledge
We work exclusively in Sweden and Germany. That focus gives us a depth of local market understanding that generalist agencies cannot match.
Sweden
Built for the Swedish market.
We understand the Swedish e-commerce landscape — consumer expectations, payment preferences, competitive dynamics, and the platforms that dominate. Swedish-language capability across all services.
- Klarna
- Swish
- BankID
Germany
Deep roots in German e-commerce.
Germany is Europe's largest e-commerce market, with its own specific trust signals, legal requirements, and consumer behaviour. We bring native-level market knowledge and German-language capability.
- DSGVO
- Klarna
- PayPal
- Sofort
If you want a founder-led growth partner with real marketing and digital depth, start there.
The best next step depends on how ready you are. If you want proof, review the case studies. If you already have momentum and want a serious conversation, request the growth audit.