Insights
Demand, conversion, and the systems behind them
Practical articles on paid ads, Shopify, SEO, and building systems that compound. Clear thinking, useful detail.
Featured
geoai-searchseo
Generative Engine Optimization (GEO): How to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews
AI assistants now answer the questions buyers used to type into Google. GEO is how you get cited in those answers. Here's what actually moves the needle — and how it fits alongside traditional SEO.
27 Jun 2026 Read →
paid adsroase-commerce
What a Good ROAS Actually Looks Like for E-Commerce in 2025
Most e-commerce brands benchmark ROAS wrong. Here's how to set targets that account for margins, customer lifetime value, and market maturity.
15 Oct 2025 Read →