CommuniTea / Australia

Fundraising built to spread

A custom Shopify build that turns supporters into fundraisers: campaign flow, landing-page logic, and share messages engineered to spread.

Custom development · Ecommerce · CRO

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Results

One platform. Two ways to fundraise

CommuniTea's fundraising storefront gives Australian communities a platform they run themselves.

CommuniTea's How Fundraising Works section, headed Three steps: with products people actually want. Three numbered cards: Create your campaign, shown as a family at a laptop; Get people behind it, shown as a crowd of supporters holding product packs; and Raise money, shown as a dashboard on a laptop with a running total and a progress chart. — Three steps from launching a campaign to money reaching the cause.

Qualitative build outcomes from a custom platform delivery. No performance figures are claimed.

The challenge

No platform fit the model

CommuniTea needed communities to launch a campaign and have supporters actually drive it further. That distribution model created constraints generic fundraising tools could meet only in part.

Campaign flow. Launching a campaign fast needed structure generic tools could not provide.

Distribution. Supporters needed to become fundraisers, spreading each campaign themselves.

Two journeys. Hosted and independent campaigns needed to live inside one platform.

Momentum. Every fundraiser needed visible, real-time progress.

What we changed

Campaign pages with QR codes and live totals

We built the platform end to end so the commerce backbone was solid and every step served one job: launch a campaign, then get people sharing it

Built the backbone. The whole platform, custom on Shopify: payments, structure and trust.

Two journeys, one platform. Hosted and independent campaigns, running side by side.

Made every order count. QR codes, live progress, and a fixed share of each order routed to the cause.

Delivered work

Commerce that carries the cause

A supporter buys something they wanted anyway, a fixed share goes to the campaign automatically, and the QR code and live total give them something worth passing on.

A live CommuniTea campaign page for the charity CareFlight. Under a Standing cause badge sit the funds raised to date, a note that a fixed share of every order goes to CareFlight, and a Shop to support button. A photograph shows a CareFlight rescue helicopter on rough ground. To the side, buttons to share the campaign by link, Facebook, email or text, and a QR code supporters can scan. — A live campaign: the running total, the share panel and the QR code that travels with it.

Let's talk about your next move

Tell us what you are trying to change. We will be direct about scope, evidence and whether we are the right fit.

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