CommuniTea's home page. Over a pale green ground, the line JOIN AUSTRALIA'S NEWEST FUNDRAISING MOVEMENT sits above the headline Support a cause with every purchase, with buttons to start a fundraiser or browse fundraisers to support. Beside it, three packs of dried fruit — sweet chilli mango, delicious mango and succulent pineapple — each badged 20% to your fundraiser, on a wooden board with fresh fruit around them.

Case study

A fundraising platform built to spread itself

A custom Shopify build that turns supporters into fundraisers — campaign flow, landing-page logic, and share messages engineered to spread.

  • Fundraising / Ecommerce
  • Australia
  • Shopify
  • Custom development
  • Ecommerce
  • CRO

The challenge

A model no off-the-shelf platform could carry

CommuniTea needed communities to launch a campaign and have supporters actually drive it further. That distribution model created constraints generic fundraising tools could meet only in part.

  1. Campaign flow

    Launching a campaign fast needed structure generic tools could not provide.

  2. Distribution

    Supporters needed to become fundraisers, spreading each campaign themselves.

  3. Two journeys

    Hosted and independent campaigns needed to live inside one platform.

  4. Momentum

    Every fundraiser needed visible, real-time progress.

The approach

We built the platform end to end so the commerce backbone was solid and every step served one job: launch a campaign, then get people sharing it

  • Platform

    Built the backbone

    The whole platform, custom on Shopify — payments, structure and trust.

  • Website

    Two journeys, one platform

    Hosted and independent campaigns, running side by side.

  • Checkout

    Made every order count

    QR codes, live progress, and a fixed share of each order routed to the cause.

The work

Shopping is the donation, and the product does the sharing

A supporter buys something they wanted anyway, a fixed share goes to the campaign automatically, and the QR code and live total give them something worth passing on.

CommuniTea's How Fundraising Works section, headed Three steps — with products people actually want. Three numbered cards: Create your campaign, shown as a family at a laptop; Get people behind it, shown as a crowd of supporters holding product packs; and Raise money, shown as a dashboard on a laptop with a running total and a progress chart.
01 / Campaign flow Three steps from launching a campaign to money reaching the cause.
A live CommuniTea campaign page for the charity CareFlight. Under a Standing cause badge sit the funds raised to date, a note that a fixed share of every order goes to CareFlight, and a Shop to support button. A photograph shows a CareFlight rescue helicopter on rough ground. To the side, buttons to share the campaign by link, Facebook, email or text, and a QR code supporters can scan.
02 / A live campaign A live campaign — the running total, the share panel and the QR code that travels with it.

The results

One platform. Two ways to fundraise

CommuniTea's fundraising storefront gives Australian communities a platform they run themselves.

Qualitative build outcomes from a custom platform delivery. No performance figures are claimed.

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