Lifecycle email built to increase retained revenue
Best for brands with repeat-purchase or retention potential that need stronger lifecycle structure, better segmentation, and more disciplined campaign execution.
Fit check
When lifecycle email is the right first move
Best for
Brands with repeat-purchase or retention potential that are underusing Klaviyo or lifecycle flows.
Solves first
Weak repeat revenue, missing flows, poor segmentation, or inconsistent campaign structure.
Less ideal if
The business has little retention potential or the bigger problem is still top-of-funnel demand.
What We Deliver
Lifecycle email systems that keep revenue moving
This is not occasional newsletter support. We build the retention engine: the flows, campaign structure, segmentation, and measurement that make email commercially useful.
Klaviyo setup and rebuilds
Account architecture, profile structure, event mapping, and the foundational setup needed to make Klaviyo reliable and scalable.
Core lifecycle flows
Welcome, browse abandon, cart abandon, post-purchase, replenishment, and winback sequences built around the actual customer journey.
Segmentation strategy
Audience logic that separates high-value buyers, new customers, lapsing segments, and campaign audiences so your sends stay relevant.
Campaign planning
Promotional and non-promotional campaign structure tied to launches, seasonal moments, and customer behaviour instead of ad hoc sending.
Template and offer systems
Email templates, content patterns, and offer logic built to support both conversion and retention without constant reinvention.
Reporting and iteration
A clear view of flow performance, campaign contribution, retention trends, and where the next optimisation should happen.
Our Approach
Retention improves when the lifecycle is deliberately designed
Audit
Lifecycle, segments, and deliverability review
Map
Retention flow architecture and priority matrix
Build
Flows, campaigns, templates, and triggers
Optimize
Performance reviews and ongoing iteration
Audit
Lifecycle, segments, and deliverability review
Map
Retention flow architecture and priority matrix
Build
Flows, campaigns, templates, and triggers
Optimize
Performance reviews and ongoing iteration
Most email marketing underperforms because it is treated like a channel that needs more sends. The real issue is usually structural: weak segmentation, missing lifecycle logic, poor trigger coverage, and no clear relationship between campaigns and customer behaviour.
We lead with Klaviyo because it gives the clearest operating model for lifecycle email. That does not mean we only work with perfect setups. We also handle migrations, rebuilds, and cleanup when the account exists but the system underneath it is not commercially useful yet.
The goal is simple: more retained revenue, better visibility into customer behaviour, and an email programme that supports the wider growth system instead of operating in isolation.
Technology
Tools we use
We work with industry-leading platforms to deliver measurable results across every channel.
Klaviyo 
Shopify 
Google Ads Investment
We work with a small number of clients at a time.
Most engagements start from €2,000/month
That level reflects focused execution, senior attention, and work with clear commercial leverage.
See where retained revenue is being left behind
Book a Growth Audit and we’ll review your lifecycle setup, campaign structure, and the gaps that are leaving retention revenue on the table.