Paid Growth
Google & Meta ads management
We plan and manage campaigns around a clear offer, a relevant audience and the action you want people to take. Advertising, landing pages and measurement are considered together.
Stop paying for clicks that go nowhere
More clicks are useful only when the next step makes sense. We review the offer, creative and landing page before recommending how to use your budget.
View a campaign exampleWhat our ads management includes
Paid advertising places your offer in front of a chosen audience. Ads management covers planning and setting up campaigns, reviewing their performance and adjusting the message, targeting and budget within the agreed plan. We connect the click to a useful destination and a defined conversion action.
Campaign strategy
We agree the audience, offer, channel and conversion action, then recommend a starting plan within your approved advertising budget.
Setup & creative testing
We organise campaigns, messages and agreed creative tests so the account has a clear structure and a useful basis for comparison.
Landing pages & measurement
We review the journey after the click and how the intended action is recorded, identifying changes needed before or alongside launch.
Management & reporting
We review performance, adjust campaigns within the agreed scope and explain the evidence behind our next recommendations.
Google Ads
Be there when people are already looking
Google Ads puts your business in front of people searching for what you sell right now.
That makes it one of the strongest channels for capturing existing demand, but only when the right searches, offers and landing pages work together.
We build campaigns around real buying intent, then keep improving what gets clicks, leads and sales.
We don’t optimise for clicks. We optimise for business results.
Best for
- Reaching people already searching for your product or service
- Driving high-intent traffic to key pages
- Finding the search terms that actually turn into customers
- Scaling what works while cutting wasted spend
Meta Ads
Reach the right people before they start searching
Facebook and Instagram let you put your offer in front of people who may be a great fit, even if they are not actively looking for you yet.
The key is giving them a reason to stop, care and take the next step.
We test audiences, creative, messaging and offers to find the combinations that turn attention into action.
Good Meta ads don’t just get attention. They make the next step feel worth taking.
Best for
- Creating demand for products people discover visually
- Reaching new audiences at scale
- Testing different messages and offers quickly
- Retargeting people who visited, clicked or showed interest
Two ad accounts we have run, in context
Zenchi
For an Australian wellness brand, we rebuilt the product journey and built Google Search campaigns from scratch around qualified commercial traffic.
Google Ads overview: all campaigns, 22 October 2025 to 1 May 2026. 128 conversions and $17.9K conversion value shown in the source capture.
Svea Essentials
A Swedish fashion store we built and ran ourselves, scaled on Facebook and Instagram from a standing start.
Shopify analytics, 1 June to 31 December 2024. SEK 1.47M total sales across 3,409 orders, with about 70% of sales attributed to Facebook and Instagram.
The details
A controlled path from campaign idea to launch
Here’s what we check, build and agree before budget starts moving, followed by the ongoing management cycle.
| Focus | What’s included | What you receive | What it enables |
|---|---|---|---|
Discovery & readinessDefine the campaign job | What’s included Business goal, offer, audience, account history, available creative, budget boundaries and the action that matters. | What you receive | What it enables A shared definition of what the campaign must achieve and what must be ready first. |
Landing page & measurementCheck the journey after the click | What’s included Offer-message match, mobile experience, conversion path, analytics, consent requirements and existing event tracking. | What you receive | What it enables Budget is not sent into a broken journey or judged on clicks alone. |
Campaign planAgree what to test | What’s included Channel, audience or search intent, campaign structure, messages, creative tests, starting spend and decision rules. | What you receive | What it enables Everyone knows what will launch, why it was chosen and how spend is controlled. |
Build & launchSet up, check and go live | What’s included Campaign build, ads, agreed creative, conversion configuration, quality checks and client approvals. | What you receive | What it enables The campaign launches with approved messages, settings and measurement checks. |
Ongoing managementLearn and improve | What’s included Performance review, search-term or audience refinement, creative tests, agreed budget changes and reporting. | What you receive | What it enables Spend is managed against the agreed business action, with decisions grounded in evidence. |
The working rhythm
From first call to live ads, then ongoing management
The pre-launch work has a clear finish: the campaign is approved, checked and live. Management continues after launch for as long as the agreed programme remains useful.
-
Start
Understand the offer
- Agree goal & audience
- Review account history
- Confirm access & budget limits
-
Readiness check
Find launch blockers
- Review landing page
- Check measurement
- Identify required fixes
-
Campaign plan
Agree what to test
- Choose channel & structure
- Set messages & creative
- Approve starting spend
-
Launch
Build, check and go live
- Build campaigns
- Complete quality checks
- Receive final approval
-
Ongoing
Manage and improve
- Review business actions
- Run agreed tests
- Recommend next decisions
Engagement
Setup, management and ad spend are separate
Our fees, platform spend and any additional work each appear as separate lines in the proposal, so you can see exactly what you are paying for before launch.
What can cost extra? New photography or video, substantial design production, landing-page development and tracking repairs are priced separately unless included in the proposal.
Setup & launch
A one-off fee covers the agreed account review, campaign plan, build, measurement checks and launch preparation.
Ongoing management
A recurring fee covers the agreed monitoring, testing, optimisation and reporting rhythm after launch.
Advertising budget
Paid separately to Google or Meta. You approve the starting spend and any later increase before the platform budget changes.
- Management fee never hides platform spend
- You approve the starting budget and increases
- Scope and review rhythm agreed before launch
Common questions
How are your fees and the advertising budget structured?
Our management fee and the money paid to Google or Meta are separate. We recommend a starting budget based on the market, offer, expected value of a conversion and the amount of data needed to judge the campaign properly. You approve the spend and any later increase. Creative production, landing-page development and tracking repairs are identified separately where needed.
Should we advertise on Google or Meta?
That depends on how people discover and evaluate your offer. Google can meet existing search demand; Meta can introduce or extend an offer through audience targeting and creative. We also consider the landing page, available assets and budget. If one channel offers the clearer test, we start there instead of spreading the budget too thinly.
Can you take over an existing advertising account?
Yes. We review the account structure, campaign history, tracking and previous results before deciding what should change. That helps us preserve useful data, identify problems and determine whether the existing measurement supports reliable decisions.
Who produces the ads and creative?
We plan the message, write the ad copy and define the creative tests included in the agreed scope. If the campaign needs new photography, video or substantial design production, we price that separately. Your team approves the offer, claims and final creative before launch.
Do we need a new landing page?
Not necessarily. We assess whether the existing page matches the ad promise, works well on mobile, makes the next action obvious and can measure that action reliably. If it can, we use it. If it cannot, we recommend the smallest change needed before sending more traffic.
How do you measure whether the campaigns are working?
We agree on the action that matters before launch: a purchase, qualified enquiry, booking, registration, donation or another defined outcome. We then verify what can be measured and report on spend, volume, cost and the quality or value of those actions where the data allows. Clicks and impressions provide context; they are not the result by themselves.
Let’s plan your next campaign
Bring the offer, audience and any account history you have. We’ll discuss the opportunity and what needs to be in place first.