Rising ad costs, flat revenue
Paid media costs are increasing, but revenue isn't keeping up.
Growth partner for Australian wellness brands
Convert more wellness shoppers.Keep more customers coming back.
We connect your storefront, paid media, SEO and retention in one commercial growth plan — so every channel helps more people buy and return.
A focused 10-minute assessment built around your store.
Growth overview
Last 12 months- AOV
- $112
- Conversion rate
- 3.7%
- Repeat purchase
- 41.8%
- CAC
- $24
Illustrative view of a connected growth system.
The reality
More activity does not always create more growth.
We see the same challenges holding wellness brands back every day.
Growth is usually decided by the system connecting your channels.
Traffic up, conversions flat
You're driving more traffic, but your site isn't converting consistently.
Customers buy once and disappear
Low repeat purchase rates are limiting your true lifetime value.
Many hands, no single strategy
Multiple agencies and tools, each optimising their own metric in isolation.
Zenchi growth case study
A storefront rebuild that lifted net sales by 70%.
We aligned Zenchi’s storefront, paid search, SEO and CRO around the same buying journey, giving every channel a clear role in commercial growth.
- Rebuilt the storefront around the buying decision
- Restructured Google Ads around commercial intent
- Connected SEO, CRO and measurement to one commercial plan
The connected growth system
Storefront, acquisition and organic growth — working from one plan.
- +70%
- Net sales after the rebuild
- 4.6×
- Google Ads ROAS blended, agreed account scope
Shopify and Google Ads, 8 December 2025 – 8 March 2026 vs the prior three months.
Our approach
A connected system built for ecommerce growth.
We optimise the entire commercial journey from first click to repeat purchase.
How we workAcquire
Attract the right customers with offers, creative and media that drive profitable growth.
Convert
Turn more of your traffic into customers with high-performing pages and smart offers.
Retain
Increase customer lifetime value with retention systems that drive repeat purchase.
Profitable online revenue
Why S&P Partners
One team accountable for the whole growth system.
Your storefront, acquisition and retention share one commercial plan, one priority list and one senior team responsible for moving it forward.
One connected growth system
Every lever works toward the same outcome.
- Acquire
- Convert
- Retain
- Optimises the whole commercial journey
- Reports on business outcomes
- Proactively finds opportunities
- Specialises in wellness ecommerce
One roadmap One priority list One commercial owner
Before you talk to us
Direct answers to the practical questions.
Do you replace our internal team?
No. We work as the growth layer around your team — strategy, execution and measurement — while your team keeps ownership of brand and operations.
Do you work with existing agencies?
Yes, where it serves the outcome. We often run the growth system while a specialist keeps a single channel, as long as accountability for revenue stays clear.
What revenue stage is the partnership suited to?
Established stores doing roughly AU$25k+ in monthly online revenue. Below that, the diagnosis will still show you where to focus, with a sequence you can run yourself.
What does the first 90 days involve?
A diagnostic and prioritised plan in the first two weeks, then fortnightly build-and-measure cycles across acquisition, conversion and retention — starting with the constraint that unlocks the most revenue.
How quickly are tests launched?
First experiments typically launch inside the first two weeks, once measurement is verified.
What access will you need?
Read access to your store, analytics and ad accounts for the diagnostic; collaborator access for implementation. We work inside your accounts and you keep ownership of everything.
Find the biggest constraint on your next stage of growth.
Complete the Wellness Growth Diagnosis and receive a personalised breakdown of where your brand is currently losing revenue.
Get your growth diagnosis
- 10-minute assessment
- Personalised results
- No obligation