Case study
Giving a promising brand the commercial system to grow
A full rebuild for an Australian wellness brand — new website, restructured Google Ads, an SEO programme, and ongoing conversion work — built as one connected growth system.
Shopify and Google Ads, 8 December 2025 – 8 March 2026 vs the prior three months.
The challenge
Demand existed. Value leaked after the click
Zenchi had meaningful product awareness and customer affinity. The growth journey was being managed in isolated parts. That fragmentation created four constraints.
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Storefront
The product journey needed clearer hierarchy, trust and decision support.
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Paid search
Budget needed to follow intent through a cleaner campaign structure.
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Organic growth
Search could carry qualified demand the brand would own.
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Measurement
Website, ads, SEO and CRO needed one shared view.
The approach
We aligned demand, the buying experience and ongoing optimisation around one growth system
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Website
Clarified the decision
Rebuilt the storefront around understanding and trust.
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SEO
Built owned reach
Created an SEO base that compounds beyond paid clicks.
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Ads
Focused demand
Restructured paid search around commercial intent.
Measure → adjust → compound
Use CRO and shared measurement to direct the next move.
The work
Higher conversion rates + more traffic
A higher-converting product page, paired with optimised Google Search campaigns that brought in qualified traffic and drove more sales.
- Conversions
- 128
- Conversion value
- $17.9K
The results
Zenchi grew net sales while giving the customer journey a clearer role
The rebuilt experience converted more of the demand reaching the store while the acquisition system created stronger traffic inputs.
Measured on Shopify and Google Ads, 8 December 2025 – 8 March 2026, against the prior three months. Blended ROAS is reported across the agreed account scope.
In their words
S&P helped us work out what was actually going to move the business forward. We tested different approaches, learned from the results and doubled down on what worked. They’re very strong on Shopify and Google Ads, but they also understand the strategy behind it. In the end, sales increased significantly and we sold out our stock.