EN Muay Thai's home page. Over a photograph of three fighters standing in the gym's ring in front of a painted mural of a boxing rooster, the eyebrow reads AUTHENTIC MUAY THAI IN AO NANG, KRABI above the headline Train hard. Feel welcome. A line invites a first class, a sharpened skill or a serious fight camp with Thai coaches, followed by buttons to train with us or see the schedule and prices.

Case study

Built to meet travellers on whichever channel they already use

A booking-led website and local enquiry funnel for a Krabi Muay Thai gym — built so travellers can find it, trust it, and book a session in minutes.

  • Fitness / Local service
  • Thailand
  • Static build
  • Website
  • Local SEO
  • Enquiry funnel

The challenge

A real gym, invisible to the travellers searching for it

EN Muay Thai had a real, family-run gym in Krabi, but little online presence to match it and no clear way for a nearby traveller to find it. That gap left a second problem once a traveller did find the gym: one assumed way to get in touch, with no fast, mobile-first path from search to a booked session.

  1. Discovery

    No website and nothing in Google — travellers searching for training nearby had no way to find the gym.

  2. One enquiry path

    A single assumed way to get in touch, when travellers already had a channel they preferred.

  3. Desktop-shaped design

    Design decisions assumed a desktop screen, while every traveller was deciding fast on their phone.

  4. Disconnected efforts

    The website, local SEO and Google profile ran as separate efforts, each on its own timeline.

The approach

We built the website around one job — turn a search into a booked session — then layered in local SEO, a live Google profile, and five-plus enquiry channels so every traveller's preferred way to reach out was covered

  • Website

    Led with booking

    One job, done well: turn a search into a booked session.

  • SEO

    Localised the search

    Local SEO built around how travellers search nearby, behind an optimised Google profile.

  • Checkout

    Multiplied the path in

    WhatsApp, Line, phone, social and a form — whichever channel a traveller already has open.

The work

A gym you can find, understand and book from a phone

Every page ends in a way to get in touch, and the way to train that suits a traveller — a drop-in class, private coaching, or a first-timer's guide — is one tap from wherever they land.

EN Muay Thai's training page. Three cards side by side, each with a photograph from the gym: Group classes, labelled DROP-IN, with two daily classes Monday to Saturday and no advance booking; Private training, labelled BY REQUEST, an hour of focused coaching for one or two students; and First-class guide, labelled FIRST TIME, explaining what to bring and what happens in class.
01 / Training Three ways to train, each with its own path in — drop-in, by request, or start here.
Two panels side by side on EN Muay Thai's site. On the dark left panel, headed COME TRAIN WITH US: Coming for a group class? — pick the morning or afternoon class and come to the gym, no reservation needed, with a See class times button. On the red right panel, headed PRIVATE TRAINING: Prefer one-to-one coaching? — tell us when and what you want to work on, with a Request private training button.
02 / The path in The decision put plainly, with a different action behind each answer.
EN Muay Thai's home page on a phone. Under the header, the photograph of three fighters in the gym's ring fills the screen, followed by the class times — MORNING CLASS 08:00–10:00, Monday through Saturday, and AFTERNOON CLASS 16:00–18:00. Pinned across the bottom of the screen, above everything else on the page, two buttons stay in place as it scrolls: Directions and Train with us.
03 / On a phone On a phone the two actions never scroll away — directions, or a booking.

The results

Found in local search. Booked in minutes

EN Muay Thai launched as a booking-led system that shows up in local search and turns that interest into an enquiry on whichever channel a traveller already has open.

Qualitative build outcomes from a website, local SEO and enquiry-funnel delivery. No performance figures are claimed.

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