Case Study
From zero to visible: a booking-driven website in Thailand's tourist sector.
Web design, development, and SEO for a family-run Muay Thai gym in Ao Nang, Krabi. Built to compete with established gyms and convert tourists into bookings.
EN Muay Thai website after launch — enmuaythaigym.com
Context
A new gym in a competitive tourist market.
EN Muay Thai is a family-run Muay Thai gym in Ao Nang, Krabi — one of Thailand's most popular tourist areas. The gym opened in 2025 with group classes, private sessions, and a genuine family spirit that sets it apart from larger, more commercial gyms in the area.
The challenge: the gym had zero online presence. In a market where tourists Google "Muay Thai Krabi" or "things to do in Ao Nang" before they even land in Thailand, a professional website and strong SEO foundation was critical to survival.
The Challenge
Three barriers to growth.
Visibility
Zero online presence
The gym had no website, no Google listing, and no visibility in search results. In a market where tourists make decisions online before they travel, this was an existential problem — potential customers simply could not find the gym.
Competition
Established competitors with years of head start
The Krabi area has dozens of established Muay Thai gyms with years of Google reviews, social proof, and SEO authority. EN Muay Thai needed to compete with gyms that had hundreds of reviews and established rankings — from day one.
Conversion
Tourists decide fast
Tourists in Krabi make fast decisions — they compare a handful of options and book within minutes. The website needed to immediately communicate credibility, show pricing and schedule, and make it easy to book through any channel — WhatsApp, Instagram, phone, or contact form.
Strategy
Online presence that converts tourists.
We treated the website and SEO as one coordinated project. A website built to convert tourists on the spot — and an SEO foundation designed to outrank established gyms in search results despite their years of head start.
01
Website
Modern design, fast loading, mobile-first experience, and clear booking flows with multiple contact pathways — tailored for Krabi's tourist market.
02
Local SEO
Google Business optimisation, technical SEO, and content targeting search terms tourists use when planning activities in Krabi and Ao Nang.
Execution
What we actually did.
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Phase 1
Market Research & UX Strategy
We analysed the competitive tourist sector in Krabi and mapped how tourists search for Muay Thai experiences. The decision-making process, language preferences, and booking behaviours shaped every design decision — from structure to conversion flow.
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Phase 2
Website Design & Development
We designed and built a modern website that reflects the gym's authenticity and family spirit. Fast loading, mobile-optimised design, and clear booking flows — with multiple contact pathways via Instagram, Facebook, WhatsApp, contact form, and Google Maps.
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Phase 3
Content & Conversion
Every page was built to convert visitors into bookings. Gallery, videos, FAQ, schedule and pricing — all structured to answer tourist questions and eliminate uncertainty. Content was written to appeal to beginners and tourists who have never tried Muay Thai before.
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Phase 4
SEO
Local SEO was critical in Krabi's competitive tourist sector. We implemented technical SEO, Google Business optimisation, structured data, and content targeting search terms tourists use — from "Muay Thai Krabi" to "things to do in Ao Nang". The goal: outranking established gyms with years of presence.
The Result
5+
Booking channels
WhatsApp, Line, phone...
4
Phases delivered
Discovery → SEO foundation
100%
Mobile-first
Built for tourists
1
Google profile
Fully optimised
EN Muay Thai launched with a professional website that immediately positioned the gym among the best in the Krabi area. The website is designed to convert tourists — with clear pricing, schedule information, and booking options through multiple channels.
The local SEO foundation means the gym appears in search results for relevant tourist queries — helping drive a steady stream of bookings from tourists planning their Krabi trip.
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