Phillip Kurz
Strategy & Growth
TODO(founder): background, key skills (e.g. positioning, funnels, paid growth), why S&P, and client-facing strength. LinkedIn + years of experience.
Two partners who own the outcome.
S&P exists because most businesses get one half of what they need — strategy with no one to execute it, or execution with no strategy behind it. We do both, from the same two people, and we stay accountable for the result.
The gap we kept seeing.
Owners are sold strategy decks by people who never build anything, and handed execution by people who never ask why. The plan and the work live in different rooms, and growth quietly dies in the gap between them.
We built S&P to close that gap. One team for the thinking and the building — positioning, funnels, sites, traffic, and the systems that hold it together — measured on whether the business actually grows.
Not how agencies usually work.
01
Senior partners only
You work directly with Phillip and Simon. No account managers, no junior team, no handoff after the pitch.
02
Strategy + execution, one roof
Most agencies do one or the other. We do both, so nothing is lost between the plan and the build.
03
An owner's mindset
We think about your margins and your growth like it's our own — because under the partnership model, it effectively is.
04
Aligned incentives
When you grow, we grow. The commission model keeps us focused on results, not retainer hours.
Who you actually work with.
Simon Lindholm
Execution & Systems
TODO(founder): background, key skills (e.g. builds, automation, tracking), why S&P, and client-facing strength. LinkedIn + years of experience.
Practical, hands-on, and honest about what moves the needle.
We care about revenue and margins, not vanity metrics. We'd rather ship a focused thing that works than a grand plan that sits in a folder. And we'll tell you the truth on the first call — including when we're not the right fit.
What you can count on.
One accountable team
The people who plan it are the people who build and run it.
Skin in the game
Aligned incentives mean your result is our result.
Senior attention
Every call and every decision involves a partner, not a stand-in.
Built to compound
We optimise for momentum that grows month over month, not one-off spikes.