Traditional agency model
Large fixed retainer
The agency is paid the same fixed fee regardless of how the agreed work performs.
Performance-Based Growth Partnership
You built something that sells. Now let's scale it
We step in as your growth partner with a smaller base fee and a performance fee tied to the measurable result we agree on together.
Part of our fee depends on the agreed result. You control advertising and operating budgets.
For established ecommerce and service businesses with proven demand.
The model
A simpler way to work together
Same goal. A different commercial model.
S&P Performance Partnership
Smaller base fee Agreed performance fee
Part of our compensation depends on the measurable result defined together.
The work
We work on what is stopping growth
Growth rarely depends on one channel alone. We connect attention, conversion, measurement and retention, then work where the strongest constraint sits.
Google Ads 
Meta Ads Channel identification only. No endorsement or certification is implied. - 1
Get attention
Meta Ads, Google Ads, creative and acquisition
- 2
Turn attention into customers
Websites, landing pages, Shopify and conversion improvement
- 3
Measure what works
Tracking, analytics, attribution and controlled testing
- 4
Get more value from customers
Email, remarketing, retention and repeat purchases
- 5
Scale what proves itself
Budget allocation, iteration and growth decisions
Campaign and landing-page conversion targets are agreed, measured and reviewed. We work on the constraint, not just the channel we happen to sell.
Controlled scaling
We don't scale hope. We scale what proves itself
More ad spend does not automatically mean more growth. We increase investment when useful evidence supports it. The goal is to make your marketing budget work harder.
- 1
Understand
Know the offer, margins, customers, funnel and current numbers.
- 2
Fix
Remove clear conversion, tracking or retention problems.
- 3
Test
Run controlled experiments against an agreed target.
- 4
Prove
Identify what reliably improves the commercial picture.
- 5
Scale
Increase investment into what the evidence supports.
Selected proof
Built on work we have already done
Measured results are shown with their source and window. Delivered work is described without invented performance figures.
Measured ecommerce growth
Zenchi
+70% net salesS&P rebuilt the Shopify buying journey and brought Google Search, SEO and ongoing measurement into one commercial programme.
Shopify net sales, 8 December 2025 to 8 March 2026 compared with the prior three months. This case demonstrates published project results, not evidence of a performance-fee agreement. Results vary and are not guaranteed. See the Zenchi caseDelivered ecommerce system
Koffeinbolaget
One clear buying pathA responsive Shopify storefront joined search, collection filters, product information and buying controls across desktop and mobile.
Qualitative delivery evidence from approved public storefront captures. No commercial performance figure is claimed. See the Koffeinbolaget caseCustom Shopify platform
CommuniTea
Two fundraising journeysS&P built the commerce backbone, campaign flow, share mechanics and live progress experience for hosted and independent fundraisers.
Qualitative build outcome. No commercial performance figure is claimed. See the CommuniTea caseCommercial model
Exactly how we get paid
Simple, transparent and agreed before work starts.
Smaller base fee
Covers part of the strategy, team time, execution, reporting and infrastructure required to run the partnership.
Performance fee
Connected to a written, measurable KPI such as revenue, incremental revenue, qualified leads or acquisition economics.
The agreement defines the KPI, baseline, attribution rules, exclusions, responsibilities, review points and fee structure. There is no fixed public percentage because the structure depends on the business.
See if we're a fitFit
Is this for you
This model works best when there is already something worth scaling.
A good fit
- Your product or service already sells
- You have real customers and meaningful sales history
- Your economics leave room for growth
- You can provide access to the relevant numbers
- You have budget available for testing
- You can act when the evidence supports a change
Probably not yet
- You are still looking for your first customers
- The offer has not been validated
- Results cannot be measured
- There is no budget available for testing
- You expect guaranteed growth
- You expect S&P to fund the business or carry every financial risk
Shared upside
Why take a smaller fee upfront
When we find a business we believe we can help grow, we would rather connect part of our upside to a result we can influence than simply sell another large fixed retainer.
Your growth becomes our opportunity too.Getting started
How it starts
A clear process, beginning with a free 30-minute fit call.
- 1
Fit call
In 30 minutes, show us the business, current numbers, constraints and goals.
- 2
Growth review
We identify where growth is being lost and where the strongest opportunity may be.
- 3
Partnership plan
If the fit is strong, we define responsibilities, baseline, target, base fee and performance structure.
- 4
Execute, test and scale
We improve the system, review the evidence and scale what proves itself.
If we do not believe this model is right for your business, we will tell you.
See if we're a fitSelectivity
We can't do this with everyone
Performance partnerships need proven demand, healthy economics, measurable data, real room to improve, realistic growth potential and a team we can work closely with. We assess those conditions before proposing terms.
Commercial FAQ
Questions business owners ask before the first call
Is there still a monthly fee?
Yes. There is normally a smaller base fee covering part of our team's strategy, execution, reporting and operating costs. Additional compensation is connected to performance.
Do you pay our ad spend?
Normally no. Advertising and other operating budgets remain business investments funded and controlled by the client.
What counts as performance?
It depends on the business. It may be revenue, incremental revenue, qualified leads, acquisition economics or another agreed measurable KPI.
Do you guarantee growth?
No. Nobody can responsibly guarantee business growth. The model connects our incentives more closely to yours while both sides remain responsible for the decisions and inputs they control.
Can you work with our existing team?
Yes. We can work alongside internal marketing teams, developers, creatives and existing specialists, with responsibilities agreed before work starts.
What businesses do you accept?
Primarily established ecommerce and service businesses with proven demand, measurable data, healthy enough economics, budget for testing and meaningful room to improve.
How is the performance fee set?
There is no universal percentage. The written agreement defines the KPI, baseline, attribution rules, exclusions, responsibilities, review points and performance structure for that business.
A first conversation
Already have something that sells? Let's see how far we can take it
Show us the business, the numbers and where you want to go. If we see a real opportunity, we will explain how we would approach it and whether a performance-based partnership makes sense.
See if we're a fit Free 30-minute first conversation. No obligation.