SEO & AI discovery
Help the right people find and understand your organisation, whether they start with search results or an AI-assisted answer. We improve the pages and technical foundations that support both, then review what changes.
Make your best pages clear, useful and credible
A useful page helps a visitor understand your work and gives search and AI systems a more reliable source. We improve the content and structure of important pages, then review visibility and the actions that matter.
See the approach in practiceWhat our SEO and AI discovery work includes
We choose the work from your audience’s questions, current visibility and capacity to publish useful information. The four parts below form one search programme; we add AI visibility checks where they can inform a decision.
Search research & priorities
We review search demand, your current pages and competitors, including questions your audience may ask in AI tools where relevant, to identify the most useful work.
Content & source quality
We improve page content, headings, internal links and the evidence behind important claims so people and search systems can understand what you offer.
Technical SEO
We address agreed crawling, indexing and site-structure issues, with structured data where it accurately describes the page.
Measurement & improvement
We separate published changes, search visibility and visitor actions. Where useful, we also record how selected AI tools describe and source your organisation over time.
See search work for Commons World and Oneder
Commons World
The nine-pillar architecture and books page give a broad subject recognisable topics and useful destinations, supported by documented technical SEO delivery.
Technical SEO delivery.
Oneder Studio
A bilingual repositioning and site rebuild gave an international motion partner a clearer information structure and a repaired enquiry path.
Documented page structure and technical SEO work.
The details
We agree the fixes and priorities before work starts
Here’s how we turn search opportunities into prioritised work, published improvements and useful measurement.
| Focus | What’s included | What you receive | What it enables |
|---|---|---|---|
Discovery & baselineDefine useful progress | What’s included Business priorities, audience, current search visibility, analytics, agreed visitor actions and website access. | What you receive | What it enables A clear starting point tied to the people and actions that matter. |
Search researchFind relevant demand | What’s included Search behaviour, current pages, competitors, search-result patterns and, where relevant, questions selected for AI visibility checks. | What you receive | What it enables A focused view of where useful visibility is missing. |
Technical & content planChoose what moves first | What’s included Crawling, indexing, site structure, internal links, page quality, organisation details and credible source material. | What you receive | What it enables A clear sequence for removing barriers and strengthening important pages. |
Priority implementationImprove and publish | What’s included Agreed on-page updates, technical fixes, internal linking, content briefs or content production. | What you receive | What it enables Important pages become clearer, more useful and easier to discover. |
Review & next cycleLearn and improve | What’s included Separate review of delivered work, search visibility, relevant visits and agreed visitor actions, with directional AI-answer samples where useful. | What you receive | What it enables Ongoing decisions based on what was done, what changed and what people did. |
The working rhythm
From baseline to first improvements, then ongoing progress
SEO has no fixed finish line. The starting phase moves from access and diagnosis to the first agreed improvements; after that, priorities follow the evidence and your publishing capacity.
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Start
Set the baseline
- Agree goals & actions
- Connect useful data
- Confirm access & owners
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Initial review
Find the gaps
- Research search demand
- Review pages & competitors
- Identify technical barriers
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Priority plan
Choose the first cycle
- Rank by value & effort
- Agree responsibilities
- Set the publishing order
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First delivery cycle
Improve and publish
- Make agreed changes
- Quality-check implementation
- Record what went live
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Ongoing
Measure and improve
- Review visibility
- Check relevant actions
- Set the next priorities
Engagement
Choose a defined project or monthly support
You receive a written proposal showing which engagement applies, what S&P will deliver and what your team needs to provide. Any recurring fee has a defined working rhythm, capacity and set of responsibilities.
What shapes the fee? Your starting position, priority pages and markets, technical access, content volume, implementation responsibility and review rhythm.
Focused starting project
A one-off fee covers the agreed review, priority plan and first set of improvements. The project ends with a delivery record, findings and clear next priorities.
Ongoing SEO programme
A recurring fee covers an agreed amount of research, implementation and review. The proposal states the working rhythm, monthly capacity and responsibilities.
Scoped separately when needed
Large content programmes, translation, substantial development and paid tools sit outside the core fee unless the proposal explicitly includes them.
- One-off and recurring fees shown separately
- Deliverables and responsibilities agreed before work begins
- No ranking or AI-citation guarantees
Common questions
How soon will we see results from SEO?
There is no reliable timeline that applies to every website. It depends on your starting position, competition, existing authority, the scope of the changes and how quickly they can be published and rediscovered by search engines. We set expectations after reviewing the site and report separately on what we have delivered, how visibility changes and whether the right visitors take action.
Can you guarantee first-page rankings on Google?
No. Search engines decide rankings, and those rankings can vary by location, competition and changes to the search results. We take responsibility for what we can control: sound research, useful pages, technically accessible implementation and transparent reporting against the indicators we agree together.
Will S&P implement the SEO recommendations?
That depends on the scope and your website setup. We can make agreed on-page and technical changes ourselves, work alongside your developer or provide a prioritised plan for your team to implement. The proposal makes clear who is responsible for each change before we begin.
Will you write the content?
Content strategy, briefs, writing and editing can all be included. Your team brings the subject expertise and approves factual accuracy; we turn that knowledge into pages that answer real search needs and support the next action. Translation and specialist review are scoped where needed.
Is SEO a one-off project or ongoing work?
Either can be appropriate. An audit and a defined set of technical or page improvements can be delivered as a project. An ongoing programme makes sense when new content, changing demand, several markets or regular measurement require continued attention. We recommend the smallest structure that can realistically support the goal.
Does this include GEO and AI search?
Yes, where it matters for your audience. GEO means improving the clarity and accessibility of information you control, including pages and credible sources that AI tools may draw on. It builds on the same useful content and technical foundations as SEO. We can sample agreed questions across selected tools and review mentions, descriptions and sources over time, but the results vary by prompt, platform, location and date. No one can guarantee a citation or recommendation.
Get found by the people you want to reach
Tell us who you want to reach and what they need to find. We’ll discuss your current site and where to begin.