Svea Essentials / Sweden
3,409 orders using Shopify and Meta ads
Simon built and ran Svea Essentials as his first ecommerce business. It became the proving ground for the web design and Meta Ads work we now deliver.
Webshop · Ads
Results
SEK 1.47M in seven months
This was our own store and our own budget. The results came from building the buying journey and learning which Meta Ads brought customers in.
SEK 1.47M Total sales, about USD 140K Shopify analytics 1 Jun to 31 Dec 2024 View source
View full source image Measured in Shopify analytics across 1 June to 31 December 2024, the store's full active trading span. Total sales are stated after discounts and returns; gross sales before them were SEK 2,829,276. Meta share is Facebook and Instagram attributed sales as a proportion of total sales. The USD figure is approximate, converted at SEK 10.58 per USD, the Riksbank's average rate for June to December 2024. The Riksbank is Sweden's central bank.
The challenge
A new store without an audience
Svea started with no audience or customer history. Every visit had to be earned, and the store had to answer the questions that make a new buyer hesitate: delivery, payment and returns. Simon was learning with his own money on the line.
Cold start. No audience data meant every early impression was paid for at an untrained price.
Trust. A new Swedish store had to answer shipping, returns and payment questions before it could ask for an order.
Margin. Buying an audience at launch prices leaves very little room per order.
Proof. Nothing could be claimed about the system until the store had traded a full season.
What we changed
Build, learn, then improve
We built the Shopify store, used Meta Ads to find the first customers, and changed the offer as we learned what people bought.
Built for the first visit. Product pages made delivery, payment and the offer clear before visitors reached checkout.
Found the first customers through Meta. Started with an entry product to learn who responded, then shifted spend towards stronger products.
Grew the basket. Bundles raised items per order without relying on deep discounts.
Learn, adjust, improve By November the winter catalogue had replaced the launch product, discounting had fallen to 8.6 percent, and the store recorded its strongest month.
Delivered work
The store and Meta Ads
Simon built the Shopify storefront and ran Meta Ads with his own budget. The campaign data showed which products brought buyers in and when the store could rely less on discounts.
Ads
View full image 56.9K Facebook sessions · 25.6K Instagram sessions
Let's talk about your next move
Tell us what you are trying to change. We will be direct about scope, evidence and whether we are the right fit.
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