EN Muay Thai / Thailand

From local search to training

A booking-led website and local enquiry funnel for a Krabi Muay Thai gym, built so travellers can find it, trust it, and book a session in minutes.

Website · Local SEO · Enquiry funnel

Visit the site

Results

Found in search. Booked fast

EN Muay Thai launched as a booking-led system that shows up in local search and turns that interest into an enquiry on whichever channel a traveller already has open.

EN Muay Thai's training page. Three cards side by side, each with a photograph from the gym: Group classes, labelled DROP-IN, with two daily classes Monday to Saturday and no advance booking; Private training, labelled BY REQUEST, an hour of focused coaching for one or two students; and First-class guide, labelled FIRST TIME, explaining what to bring and what happens in class. — Three ways to train, each with its own path in: drop-in, by request, or start here.

Qualitative build outcomes from a website, local SEO and enquiry-funnel delivery. No performance figures are claimed.

The challenge

Invisible to visiting fighters

EN Muay Thai had a real, family-run gym in Krabi, but little online presence to match it and no clear way for a nearby traveller to find it. That gap left a second problem once a traveller did find the gym: one assumed way to get in touch, with no fast, mobile-first path from search to a booked session.

Discovery. No website and nothing in Google, travellers searching for training nearby had no way to find the gym.

One enquiry path. A single assumed way to get in touch, when travellers already had a channel they preferred.

Desktop-shaped design. Design decisions assumed a desktop screen, while every traveller was deciding fast on their phone.

Disconnected efforts. The website, local SEO and Google profile ran as separate efforts, each on its own timeline.

What we changed

A Google profile and five ways to get in touch

We built the website around one job: turn a search into a booked session, then layered in local SEO, a live Google profile, and five-plus enquiry channels so every traveller's preferred way to reach out was covered

Led with booking. One job, done well: turn a search into a booked session.

Localised the search. Local SEO built around how travellers search nearby, behind an optimised Google profile.

Multiplied the path in. WhatsApp, Line, phone, social and a form, whichever channel a traveller already has open.

Delivered work

Find, understand and book

Every page ends in a way to get in touch, and the way to train that suits a traveller: a drop-in class, private coaching, or a first-timer's guide, is one tap from wherever they land.

Two panels side by side on EN Muay Thai's site. On the dark left panel, headed COME TRAIN WITH US: Coming for a group class? Pick the morning or afternoon class and come to the gym, no reservation needed, with a See class times button. On the red right panel, headed PRIVATE TRAINING: Prefer one-to-one coaching? Tell us when and what you want to work on, with a Request private training button. — The decision put plainly, with a different action behind each answer.

EN Muay Thai's home page on a phone. Under the header, the photograph of three fighters in the gym's ring fills the screen, followed by the class times: MORNING CLASS 08:00 to 10:00, Monday through Saturday, and AFTERNOON CLASS 16:00 to 18:00. Pinned across the bottom of the screen, above everything else on the page, two buttons stay in place as it scrolls: Directions and Train with us. — On a phone the two actions never scroll away: directions, or a booking.

Let's talk about your next move

Tell us what you are trying to change. We will be direct about scope, evidence and whether we are the right fit.

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