Zenchi

02 The strategy

We treated Zenchi as one system, not four separate projects. The plan started with the buying decision — what a wellness shopper needs to see, trust, and understand before they reach for their card — and worked outward from there. The website would carry the brand and remove friction; Google Ads would be rebuilt to spend on intent that converts; SEO would build a base of traffic the brand owns rather than rents. Conversion-rate optimisation tied it together, so every channel fed pages that were earning their visits. One roadmap, sequenced so each piece made the next one stronger.

03 The execution

We redesigned the site from the ground up, rebuilding the product page around clarity, trust, and a cleaner path to checkout. We restructured the Google Ads account so budget followed buying intent instead of guesswork, then tightened it against return on ad spend. Alongside that, we ran an SEO programme to grow qualified organic traffic and reduce the brand's dependence on paid clicks. Then we kept going — testing, measuring, and refining the store on a continuous loop rather than calling it done at launch. Senior partners stayed on the account throughout, with no handoff to a junior team.

04 The result

The store moved from a collection of disconnected efforts to a growth system that builds on itself. Sessions, revenue, and conversion rate all trended up together on Shopify, and the rebuilt product page turned more of that traffic into customers. The Google Ads account became efficient enough to scale, with return on ad spend climbing after the restructure, while organic search began carrying a share of the load that no longer had to be bought. The headline figure sits with Zenchi — but the direction is clear across every chart.