# S&P — International Growth Partner for Purpose-Led Businesses and Organisations

> Growth for work that matters. S&P helps established purpose-led businesses and organisations turn meaningful work into sustainable growth through clear strategy, high-performing digital experiences and systems built to scale. Founder-led across Europe and Asia-Pacific, working in English, German and Swedish. Two founders run the work end to end, so strategy and execution stay connected.

## How we help

Two connected areas of work. Most engagements start with one and add the other as the evidence justifies it.

- Digital Foundation: Turn trust into action — websites, Shopify and landing pages, messaging and proof, conversion optimisation, analytics and tracking foundations, CRM and follow-up systems, qualification, lifecycle automation, dashboards and reporting, AI-assisted workflows with human oversight.
- Demand & Engagement: Reach the people most likely to act — Google and Meta Ads, commercial SEO and content, AI search and GEO, email and lifecycle journeys.

The strategy that shapes the work is included — it is never sold on its own.

The sequence: clarify the direction → build trust → create demand → scale what works.

## Services

- [Website Design & Development](https://sp-partners.co/services/web-development): Conversion-led websites, Shopify storefronts and WordPress builds, with conversion rate optimisation.
- [Paid Ads Management](https://sp-partners.co/services/paid-ads): Google Ads and Meta Ads strategy, campaign management and tracking.
- [SEO](https://sp-partners.co/services/seo): Technical foundations, content strategy and link acquisition.
- [AI Search & GEO](https://sp-partners.co/services/ai-search-geo): Generative engine optimisation — content and structure designed so ChatGPT, Perplexity, Google AI Overviews and Copilot can cite the brand, run as one system with SEO.
- [Email Marketing](https://sp-partners.co/services/email-marketing): Lifecycle email strategy, Klaviyo implementation, campaign systems and retention flows.
- [Automation & AI Systems](https://sp-partners.co/services/automation): Workflow automation, AI-enabled internal systems and operational handoff design.

## Key pages

- [Services](https://sp-partners.co/services): The two areas of work and the five-step process.
- [Who we help](https://sp-partners.co/who-we-help): Two pathways — purpose-led businesses, and nonprofits, foundations and impact organisations — with an honest read on fit.
- [Work](https://sp-partners.co/case-studies): Selected client work across strategy, websites, acquisition and systems, with measured results and scope notes where the evidence exists.
- [Growth Partnerships](https://sp-partners.co/growth-partnerships): The ongoing engagement model — initial strategy and setup, continuous execution and optimisation, shared KPIs, defined responsibilities and direct founder involvement.
- [About](https://sp-partners.co/about): The founders, the international model and the operating principles behind S&P.
- [Growth Audit](https://sp-partners.co/growth-audit): A structured fit assessment — a founder's first read on fit and the most useful next step.
- [Contact](https://sp-partners.co/contact): Start a conversation about working together.
- [Blog](https://sp-partners.co/blog): Practical writing on paid ads, SEO, AI search and the systems behind revenue growth.

## Industries

Secondary entry points. The primary framing is the audience above, not the vertical.

- [E-commerce](https://sp-partners.co/industries/ecommerce)
- [Health & wellness](https://sp-partners.co/industries/health-wellness)
- [Fitness](https://sp-partners.co/industries/fitness)
- [Hospitality & tourism](https://sp-partners.co/industries/hospitality-tourism)
- [Non-profits](https://sp-partners.co/industries/non-profits)
- [Creative & production studios](https://sp-partners.co/industries/creative-production-studios)

## Facts

- Founders: Phillip Kurz, Simon Lindholm
- Model: Founder-led across Europe and Asia-Pacific. Working in English, German and Swedish.
- Best fit: established purpose-led businesses and organisations, and funded nonprofits, foundations and impact organisations
- Ways to work together: Growth Partnership, Focused Retainer, Fixed-scope Project
- First step: a 30-minute fit call — a direct conversation and a directional first read, not a full audit or a guarantee of a proposal
- Contact: info@sp-partners.co